This article in The Guardian tells the story of how Stella McCartney was inspired to start a new collection after reading Jonathan Safran Foer’s book We Are the Weather. The book is all about reducing our meat-intake, a message that resonated with lifelong vegetarian and pioneer of sustainable fashion McCartney. “I could see knitwear, sun and the clouds. There was just so much for me to pull out of the book visually and artistically,” she says. Her collection launches in stores on February 3rd.