As part of the Dutch-American Friendship Day, we invited the brilliant author Antoine van Agtmael to talk about the topic for the afternoon: Emerging Markets – The Challenge for Western Companies and the Strategies They Should Be Aware Of! In his keynote speech Van Agtmael demonstrated how a new breed of world-class companies is taking over the world. Van Agtmael picks up where Thomas Friedman in his book The World is Flat left off and shows us that the world’s center of gravity is already tipping in favor of the emerging economies. The discussion that followed focused on the question as to what Western companies can learn from the strategies of emerging companies: how can they adapt and should they be afraid of more takeovers by emerging companies like Tata. Van Agtmael’s book was reviewed in the Financial Times, Business Week and Newsweek.
17:30 – Opening Remarks by Ms. Marjorie Ames, Consul General
17:35 – Key Note Speech Antoine van Agtmael, followed by discussion moderated by Mark Blaisse
18:15 – Closing Remarks by H.E. Jan Kees de Jager, Jr. Minister of Finance.
Economist article discussing Van Agtmael’s work in emerging markets