Amy Webb

The Signals Are Talking: How Today's Fringe Becomes Tomorrow's Mainstream
Mar 17, 2017  -  Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam

amy kleinHow do you spot the emerging trends in business, technology and culture so that you can distinguish the trend from the trendy? Futurist Amy Webb, founder of the Future Today Institute, visited the John Adams to discuss her new book The Signals Are Talking – about how to predict which of all the seemingly random ideas appearing at the fringe will become mainstream. Technology affects our work but also our private life, as Webb shows in her hilarious TED talk ‘How I Hacked Online Dating’, which has been viewed over 5.5 million times. In her new book, Webb reminds us of an acutely important fact: we ourselves are in charge of creating the future.

Amy Webb is a lecturer on the future of media at Columbia University, where she studied at the Graduate School of Journalism, and also teaches at NYU’s Stern School of Business on forecasting the future of technology. She was a Nieman Fellow at Harvard and serves on several startup and advisory boards, including the SXSW Accelerator. Forbes named her one of the Women Changing the World (category Technology)

Moderator: Ernst-Jan Pfauth
Read his introduction here.

In collaboration with: Pakhuis de Zwijger